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Haris Spahic - B2B SaaS Content Marketer

I make memorable TOFU content

... so you become the first company prospects think of when they're ready to buy.

Hero section image. A brand mascot.

THE PROBLEM

Most "brand awareness" content is helpful, but forgettable. It defeats the purpose.

Prospects don't notice you

Your content is undifferentiated. They hardly notice you, let alone consistently engage with your content.

Prospects don't remember you

Your content is just another "helpful
resource" prospects find online.
They don't know it comes from you.

Prospects don't reward you

Even though your content helped them, many prospects don't think of you when they're ready to buy months later.

Services

THE SOLUTION

Memorable Content Ingredients

Unique insights

Get content built on original data, original research, and unique perspectives of your team.

Creative framing

Simply sharing insights won't always make your content stick. In fact — many insights aren't really new or interesting, but you have to repeat them anyway.

 

I'll make your content memorable and engaging by the way you say it.

Distinctiveness

I'll make your content distinctive by creating and applying custom visuals.

 

*Without breaking your brand guidelines!

Content formats I work with

LinkedIn logo.jpg

LinkedIn posts

(text + image & slideshow posts)

Articles.jpg

Articles

Which marketing functions are most represented in B2B SaaS.jpg

Original research reports

Content examples

Rob Carpenter, Head of Marketing @ ButterDocs
"Haris followed through with the strategy we planned for ButterDocs perfectly. He learned about our product, about our audience (content writers and team ops).
 
Then, he delivered content that 1) I couldn't have imagined myself and 2) provided real, unique, memorable value to the audience and 3) educated on our product in thoughtful, nuanced ways that content leaders needed to hear."

Rob Carpenter, Head of Marketing @ ButterDocs

Hi, I'm Haris.

Building a brand is about planting memories that drive future sales. I focus on creating memorable content because I've once been on the opposite side.

​

Publishing helpful, yet undifferentiated and forgettable SEO articles. Sharing dry LinkedIn posts barely anyone engages with. If this content didn't drive leads immediately, it was useless — it had no long-term impact. If you want to avoid this, work with me.

Photograph of Haris Spahic, the website owner.

3 ways to work with me

One-off
content creation

Custom pricing

Hire me to create a piece of

content for you on a deadline.​

Pick one:​

  • A 1,000+ word article

  • An original research report
    (You collect and analyze the data, I write the report)

  • An original research report
    (We plan together; I handle data collection, analysis,
    AND writing)
    ​​​​

Custom brand and content service

Starts at $3,000/mo

Arrange a custom service based on your needs. Available for 5 hours a day on your company's Slack.

​​

You can hire me to:​

  • Help you execute a brand and content campaign

    • Advise you as needed

  • Help evangelize your narratives

  • Create up to 12 LinkedIn posts per month (custom image + text
    and slide-show posts)

  • Engage and educate a
    problem-unaware audience

  • Apply Memorable Content Ingredients to the content
    you already planned​

  • Grow brand awareness, recall, and associations (5+ month contracts only)

Full-time

Let's talk about hiring me as your full-time brand & content marketer.

​

Ideal for B2B SaaS companies that:​​​

  • Have a product-market fit

  • Have a fairly established marketing engine

  • Deeply understand their buyers

  • Have a content leader in-house

  • Invest in brand-building

  • Are tired of the 2012 playbook of churning out undifferentiated SEO articles

See if I could help you.

See if I could
help you.

  • Are you available for hybrid or on-site opportunities?
    No. I can only do fully remote roles because I'm based in Bosnia and Herzegovina.
  • Are there any industries you DON'T work with?
    I don't work with heavily regulated and constrained industries like healthcare, pharma, fintech, and insurtech. Creating memorable content for companies in these industries would be risky and a huge uphill battle for both my clients and me. It's better to avoid it altogether.
  • What's the deal with this purple monster thingy?
    The purple guy is my mascot, Calvin Cooks. He's a monster chef who cooks up memorable content, hence the name. :)
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