THE PROBLEM
Most "brand awareness" content is helpful, but forgettable. It defeats the purpose.
Prospects don't notice you
Your content is undifferentiated. They hardly notice you, let alone consistently engage with your content.
Prospects don't remember you
Your content is just another "helpful
resource" prospects find online.
They don't know it comes from you.
Prospects don't reward you
Even though your content helped them, many prospects don't think of you when they're ready to buy months later.
THE SOLUTION
Memorable Content Ingredients
Content formats I work with
LinkedIn posts
(text + image & slideshow posts)
Articles
Original research reports
Hi, I'm Haris.
Building a brand is about planting memories that drive future sales. I focus on creating memorable content because I've once been on the opposite side.
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Publishing helpful, yet undifferentiated and forgettable SEO articles. Sharing dry LinkedIn posts barely anyone engages with. If this content didn't drive leads immediately, it was useless — it had no long-term impact. If you want to avoid this, work with me.
3 ways to work with me
One-off
content creation
Custom pricing
Hire me to create a piece of
content for you on a deadline.​
Pick one:​
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A 1,000+ word article
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An original research report
(You collect and analyze the data, I write the report) -
An original research report
(We plan together; I handle data collection, analysis,
AND writing)​​​​
Custom brand and content service
Starts at $3,000/mo
Arrange a custom service based on your needs. Available for 5 hours a day on your company's Slack.
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You can hire me to:​
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Help you execute a brand and content campaign
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Advise you as needed
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Help evangelize your narratives
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Create up to 12 LinkedIn posts per month (custom image + text
and slide-show posts) -
Engage and educate a
problem-unaware audience -
Apply Memorable Content Ingredients to the content
you already planned​ -
Grow brand awareness, recall, and associations (5+ month contracts only)
Full-time
Let's talk about hiring me as your full-time brand & content marketer.
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Ideal for B2B SaaS companies that:​​​
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Have a product-market fit
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Have a fairly established marketing engine
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Deeply understand their buyers
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Have a content leader in-house
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Invest in brand-building
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Are tired of the 2012 playbook of churning out undifferentiated SEO articles
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Are you available for hybrid or on-site opportunities?No. I can only do fully remote roles because I'm based in Bosnia and Herzegovina.
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Are there any industries you DON'T work with?I don't work with heavily regulated and constrained industries like healthcare, pharma, fintech, and insurtech. Creating memorable content for companies in these industries would be risky and a huge uphill battle for both my clients and me. It's better to avoid it altogether.
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What's the deal with this purple monster thingy?The purple guy is my mascot, Calvin Cooks. He's a monster chef who cooks up memorable content, hence the name. :)